The pragmatics of promotional features and discourse strategies in postgraduate school prospectus in Nigeria

This paper extends the frontier of research in marketisation higher education institution by investigating pragmatics promotional features and discourse strategies postgraduate school prospectus. The data for study is University Ibadan prospectus (2015 edition) downloaded from university website (http://www.postgraduateschool.ui.edu.ng). Insights were drawn Bhatia’s genre analysis, an aspect Hallidayian’s Systemic Functional Linguistics, analysis. theory accounts features, linguistic discourse. Four features: offer, commodification, incentives clients marked off modality, epistemic deontic while self-promotion, implication, tact evocation to considerateness are tactfully employed project superiority ideology prospective students. concludes that academia no longer solely informative but promotionally oriented.